26/05/2009 00:00
Antiques should go e-commerce !
Opening an e-commerce pure player as single activity is risky. One will have to create a stockpile, develop the reputation of its brand, its customer file and the knowledge of its market.
All of these elements, the antiques have it: stock, reputation, clients. An antique dealer would have great interest in launching its e-commerce. If he has a shop and a stock, an e-commerce will enable it to cost a hundred times lower than the rental of a second store, find new customers but also boost its customer relations.
An e-commerce to expose its entire stock
We speak here of an e-commerce selling online but which also allows to develop its customer relationship and to bring customers to realize a desire to purchase.
In this area, the catalog display is essential and can view all products of its stock, a store where n offer a limited area for a very high price per square meters. Yet square meters are free online.
Newsletter and client file
Generating leads needs to maintain its customer file. Our client currently well established in the field of art and furniture from the eighteenth and nineteenth uses its newsletter to present its recent buying. Similarly, whenever a visitor enters his shop, t he will ask his email address for the company's customer file managed in line with brick CRM Perfect Sale.
Thus it boosts its customers and it generates more sales opportunities: an imperative concerning any merchant.