E-commerce at large

Provocative title for an important point that any creator of e-commerce must have in mind.

Supermarkets is a specific job and trust by companies who know their job. Unless you have been weapons in Pepsi Co and Carrefour, do you begin an e-commerce that offers anything and everything.

Why? For an broad spectrum e-commerce will be very difficult position in terms of brand image but also referencing. We are unable to fight on all fronts.

Our advice, which is widely shared: expand e-commerce niche. Like a medium or a film, you will pitch your store with a few words.

An example? Patrice Cassard. A god in france's e-commerce Pantheon. After launching LaFraise, tshirt e-shop using thoroughly the vitality of the creative community graphics online, he is now selling socks.

Attractive idea, an e-commerce niche! His name?  Archduchess! We love it.

A voir : http://www.patricecassard.com/